About Us

The Beginning’s

Founded in 1996 as The Sad Light Hire Company by husband and wife team Philip and Beverley Bunting, The Sad Light Hire Company is now one of the world’s leading seasonal affective disorder light therapy companies. As a result of the SLHC commitment to customer service, a helpful attitude and great value, business has doubled yearly since the company was formed. All this helps SLHC offer one of the largest ranges of light therapy equipment in the world including hundreds of Seasonal Affective Disorder Lamps and Natural Alarm Clocks. 

Philip was a community pharmacist working in Southport and had noticed a rapid increase in the number of antidepressants prescribed during the winter months. 

Beverley is a qualified beauty therapist and although born in England she had gone to live in Australia when she was 12. Returning to England when she was 21 she noticed that she felt very depressed during the winter months. At times this became so debilitating that she could hardly function. It was only after reading a book entitled "Winter Blues" by Norman Rosenthal that Beverley began to explore the possibility that she was suffering from Seasonal Affective Disorder. She remembered disliking the winter months during her childhood in England and was often ill and rundown. In the book Dr Rosenthall makes many references to the winter blues or winter depression.

Her father suffered in the same way with winter blues for many years and one of the key reasons for emigrating to Australia was to escape the British weather. The family thrived in the sunnier climate, but for Beverley the winter depression returned when she came back to England.

Meanwhile, Philip had read an article from The National Pharmaceutical Association which detailed some information about Seasonal Affective Disorder and had a listing of companies who supplied light equipment for the treatment of the disease. It was from there that the company was born.

A True Family Business 

Sad Shop (The Sad Light Hire Company Ltd) is a business that adheres firmly to the principles of good customer care, excellent after sales service and a wealth of knowledge that only comes with years of experience.

The combination of these principles, coupled with one on one personal communication with all our customers, makes Sad Shop a true family company.

The Opening of Sad Shop

After working Sad Shop (The SAD Light Hire Company Ltd) from an office in our home for over 10 years whilst bringing up a young family, the time came for us to 'move on' when it became impractable to continue. We had worked hard to increase our business and we had outgrown our dining room as a packing bench and the hallway as a distribution depot. When we looked around, we found a small shop unit in the town centre, just a few hundred yards from the beautiful main Victorian-style boulevard of Lord Street in Southport. This was ideal for us to continue to grow from as it enables people to call in to view the products on display and try them out for themselves. The walk to and fro helped make us fitter and healthier too!! It won't be long before we will need to 'move on' again, but for now our SAD Shop suits us very well...

Chat to us live!

Chat with us live by clicking below. We will be happy to answer any queries you may have. 

(Available from 9.30am - 5:30 pm Monday to Friday and some evenings and 9:30 am - 1:00 pm on Saturdays)


Just check the icon whether to see if we are online to chat live. If the icon states offline then alternatively you can send us a message and we will respond at the earliest convenience. 


Or Email: sadbox@aol.com



Visit Our Walk in Shop

You are welcome to visit for detailed advice and a good look at all products.

You can reach us from 9:30 until 5:30, Monday to Friday and from 9.30 until 1.00pm on Saturdays.


The SAD Light Hire Company Limited
16 Stanley Street
United Kingdom

Click here for Directions 

Advice Line UK:

01704 500505

01704 530919
0870 723 7467

Advice Line Outisde UK

+44 1704 500505

Email: sadbox@aol.com  



About Southport!

Southport is renowned for quality hotels and accommodation, an extensive events programme, great attractions, plenty of things to do, and a mouth-wathering array of restaurants with special eating out offers, Southport really is a great for a day-trip or short-break, Spring, Summer, Autumn or Winter!

Beach life in Southport will not fail to impress, with 22 miles of coastline and plenty of beaches, perfect for you to relax and unwind. And Southport is widely regarded ‘England’s Golfing Capital’ with seven championship courses including Royal Birkdale, which recently hosted The Open in July 2008. The town is at the centre of 'England's Golf Coast' and over twenty courses including the '3 Royals' can be reached in under an hour.

Add to this a vibrant and exciting night-life, some of the most scenic parks and gardens you're ever likely to visit and you'll appreciate why Southport is indeed England's Classic Resort. 





Southport Gallery